The NBA started taking "flops" much more seriously this year. Mavs Owner 
Mark Cuban is taking it to another level though! He is paying out of 
his own pocket for a study to be done on it at Southern Methodist 
University. It's not like he doesn't have the money, and to be honest 
there have been some pretty blatant flopping going on during the 
playoffs. 

Cuban tweeted we should let the scientists figure out what a flop really is compared to real physical contact. The study is meant to "investigate the forces involved in typical basketball collisions...examine to what extent players can influence the critical level of force via balance and body control."

Cuban has provided $100,000 to Southern Methodist University for an 18-month investigation of the forces involved in basketball collisions and try to figure out if video or other motion capture techniques can identify legitimate collisions and instances of flopping. "The research findings could conceivably contribute to video reviews of flopping and the subsequent assignment of fines." SMU biomechanics expert Peter G. Weyand, who is leading this research team, said in a statement.


I am all for this!! I am sick of seeing players flop for calls, especially some of the more talented players
I understand that some players want to get any advantage that they can to win in this league, but flopping for calls is ridiculous!!!